WOODs WITH CANADIAN TIRE IS A CAMPING ESSENTIALS BRAND THAT SET OUT TO REDESIGN THEIR CONTENT ASSET LIBRARY, PUSH THEIR "EXPLORE" BRAND NARRATIVE, AND REINVIGORATE THEIR DIGITAL AND SOCIAL PRESENCE.
SERVICES:
PRODUCTION
CONTENT CREATION
SERVICES:
PRODUCTION
CONTENT CREATION
[ THE CHALLENGE ]
THE CHALLENGE FOR US WAS TO CREATE AN ASSET LIBRARY SYSTEM THAT ALLOWED WOODS TO CRAFT A SYSTEM OF CONTENT, IMAGES, AND VIDEOS THAT COULD SPEAK AT ANY POINT OF THE SALES AND SOCIAL FUNNELS. WE NEEDED TO LOOK AT THIS CONTENT HOLISTICALLY ACROSS ALL THEIR CHANNELS AND CONTINUE TO BUILD BRAND EQUITY OVER TIME.
[ THE SOLUTION]
MAKE EVERYTHING ABOUT WOODS. OUR GOAL FOR THIS PRODUCTION WAS TO SHOOT THE WOODS PRODUCTS IN THE WILD, IN USE. OUTFITTING TALENT AND PROPPING SCENES TO SHOW HOW THE PRODUCTS CAN MAKE YOUR EXPLORATIONS THAT MUCH BETTER. BUT NOT ONLY DID WE CAPTURE THESE TAGGED SCENES WE ASKED OURSELVES WHAT BETTER WAY TO SHOW OFF WOODS IN USE THAN TO SHOW OUR CREW USES THEIR PRODUCTS TO GET THESE IN THE WILD SHOTS. WE OUTFITTED OUR CREW AND CREATED BTS CONTENT THAT DELIVERED AUTHENTIC MEDIA ADDING A WHOLE NEW SOCIAL ASSET BUCKET.
THE CHALLENGE FOR US WAS TO CREATE AN ASSET LIBRARY SYSTEM THAT ALLOWED WOODS TO CRAFT A SYSTEM OF CONTENT, IMAGES, AND VIDEOS THAT COULD SPEAK AT ANY POINT OF THE SALES AND SOCIAL FUNNELS. WE NEEDED TO LOOK AT THIS CONTENT HOLISTICALLY ACROSS ALL THEIR CHANNELS AND CONTINUE TO BUILD BRAND EQUITY OVER TIME.
[ THE SOLUTION]
MAKE EVERYTHING ABOUT WOODS. OUR GOAL FOR THIS PRODUCTION WAS TO SHOOT THE WOODS PRODUCTS IN THE WILD, IN USE. OUTFITTING TALENT AND PROPPING SCENES TO SHOW HOW THE PRODUCTS CAN MAKE YOUR EXPLORATIONS THAT MUCH BETTER. BUT NOT ONLY DID WE CAPTURE THESE TAGGED SCENES WE ASKED OURSELVES WHAT BETTER WAY TO SHOW OFF WOODS IN USE THAN TO SHOW OUR CREW USES THEIR PRODUCTS TO GET THESE IN THE WILD SHOTS. WE OUTFITTED OUR CREW AND CREATED BTS CONTENT THAT DELIVERED AUTHENTIC MEDIA ADDING A WHOLE NEW SOCIAL ASSET BUCKET.
