UNLIKE TRADITIONAL IN-EAR OR ON-EAR HEADPHONES THAT UTILIZE AIR CONDUCTION, AFTERSHOKZ HAS MASTERED THE NATURAL PHENOMENON OF BONE CONDUCTION BY ADAPTING IT TO CONSUMER ELECTRONICS, AND IT’S NOW THE SECRET BEHIND THE SUCCESS OF THEIR OPEN-EAR PRODUCT LINE.
SERVICES:
PRODUCTION
CONTENT CREATION
SERVICES:
PRODUCTION
CONTENT CREATION
[ THE CHALLENGE ]
THE CHALLENGE PUT TO US WAS TO CREATE A DIGITAL CAMPAIGN THAT TARGETED 6 UNIQUE AUDIENCES. THE GOAL WAS TO SHOW EACH SPECIFIC ATHLETIC AUDIENCE THE UNIQUE VALUE THAT AFTERSHOKZ BROUGHT TO THEIR RESPECTIVE SPORTS. ON TOP OF THAT NEEDED DESIGN THINKING TO PUSH BRAND EQUITY OVER THE COURSE OF THIS CONVERSION FOCUSED DIGITAL CAMPAIGN.
[ THE SOLUTION]
OUR SOLUTION WAS TO MERGE DESIGNERS WITH OUR FILM PRODUCTION TO CREATE DESIGN/CONTENT SYSTEM ABLE TO CREATE OVER 200 UNIQUE PIECES OF CONTENT THAT RANGE FROM TOP FUNNEL AWARENESS ALL THE WAY TO BOTTOM FUNNEL PRODUCT FOCUSED ADS.
THE CHALLENGE PUT TO US WAS TO CREATE A DIGITAL CAMPAIGN THAT TARGETED 6 UNIQUE AUDIENCES. THE GOAL WAS TO SHOW EACH SPECIFIC ATHLETIC AUDIENCE THE UNIQUE VALUE THAT AFTERSHOKZ BROUGHT TO THEIR RESPECTIVE SPORTS. ON TOP OF THAT NEEDED DESIGN THINKING TO PUSH BRAND EQUITY OVER THE COURSE OF THIS CONVERSION FOCUSED DIGITAL CAMPAIGN.
[ THE SOLUTION]
OUR SOLUTION WAS TO MERGE DESIGNERS WITH OUR FILM PRODUCTION TO CREATE DESIGN/CONTENT SYSTEM ABLE TO CREATE OVER 200 UNIQUE PIECES OF CONTENT THAT RANGE FROM TOP FUNNEL AWARENESS ALL THE WAY TO BOTTOM FUNNEL PRODUCT FOCUSED ADS.
