MUSIC

MOMENTS

IT'S OK IS A NON PROFIT WHO'S GOAL IS TO CHAMPION UNDERREPRESENTED VOICES IN THE ARTS. THEY CREATED MOMENTS TO CRAFT CONTENT SHOWCASING MUSICIANS FROM ALL WALKS OF LIFE AND GIVE THEM A PLATFORM TO SHOWCASE THEIR SKILL AND TALK ABOUT THEIR DREAMS.

SERVICES:
CONTENT SERIES
BRAND DEVELOPMENT
[ CHALLENGE ]
IT'S OK CAME TO US WITH THE VISION OF CREATING A BRAND THAT COULD CRAFT MANY PIECES OF MUSIC CONTENT AND HAVE THEM SHOWCASED ON A VARIETY OF MEDIA CHANNELS.

[ SOLUTION ]
WE CRAFTED A CONTENT SERIES THAT INTERVIEWED AND SHOT A MUSICAL PERFORMANCE FOR EACH ARTIST. WE BUILT A BRAND DESIGNED TO TAKE THIS LONG FORM CONTENT AND MAKE MODULAR PIECES THAT COULD LIVE ACROSS CHANNELS AND FORMATS. WE MADE SURE THE VISUALS WERE ALWAYS CAPABLE OF THE BENDING AND STRETCHING NEEDED AND THEN  GOT OUT OF THE ARTISTS WAY!

An entire system from one shoot

[ IGD ]

PRODUCTION
creative direction
branding
design
motion
PRODUCTION
creative direction
branding
design
motion
PRODUCTION
creative direction
branding
design
motion
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