EVERYTHING MARSHAWN LYNCH DOES IS TO RAISE THE COMMUNITY, AND DODI WILL BE NO DIFFERENT. DODI WILL WALK THE WALK WHILE OTHERS TALK THE TALK. TO DATE WE’VE PARTNERED WITH LAST PRISONER PROJECT, MARSHAWN HAS BECOME AN AMBASSADOR AND WE’VE CREATED THE LAST PRISONER PROJECT/DODI APPRENTICESHIP PROGRAM FOR JUSTICE IMPACTED INDIVIDUALS. ALSO, OUR COLLABORATIONS WILL FOCUS ON RAISING UP SOCIAL EQUITY BRANDS AND ENTREPRENEURS IN CANNABIS.
SERVICES:
BRAND STRAT AND DEV
GO TO MARKET CAMPAIGN AND PRODUCTION
SERVICES:
BRAND STRAT AND DEV
GO TO MARKET CAMPAIGN AND PRODUCTION
[ CHALLENGE ]
OUR CHALLENGE WAS TO CREATE AN OAKLAND FIRST BRAND AND CONTENT SYSTEM GEARED TOWARDS GIVING BACK TO A COMMUNITY THAT HAS BEEN IMPACTED BY THE CRIMINALIZATION OF CANNABIS. HOW DO WE MAKE OAKLAND KNOWN FOR ITS ROLE IN THE CANNABIS TRADE AND EMPOWER ITS COMMUNITY TO JOIN THE WAVE OF LEGAL BUSINESSES COMING TO MARKET.
[ SOLUTION ]
THE SOLUTION WAS MAKE OAKLAND KNOWN FOR THE HIGHEST QUALITY OF BLUNTS. AS A CITY HAVE IT OWN THE CRAFT OF BLUNT MAKING AND PUSH A PRODUCT THAT MEETS THAT EXPECTATION. WE WORKED HAND IN HAND WITH MARSHAWN LYNCH AND HIS TEAM TO CREATE A BRAND THAT SPOKE TO THE OAKLAND AESTHETIC WHILE PUSHING PREMIUM CUES AND BUILDING AUTHENTIC CONTENT THAT RESONATED WITH AUDIENCES.
OUR CHALLENGE WAS TO CREATE AN OAKLAND FIRST BRAND AND CONTENT SYSTEM GEARED TOWARDS GIVING BACK TO A COMMUNITY THAT HAS BEEN IMPACTED BY THE CRIMINALIZATION OF CANNABIS. HOW DO WE MAKE OAKLAND KNOWN FOR ITS ROLE IN THE CANNABIS TRADE AND EMPOWER ITS COMMUNITY TO JOIN THE WAVE OF LEGAL BUSINESSES COMING TO MARKET.
[ SOLUTION ]
THE SOLUTION WAS MAKE OAKLAND KNOWN FOR THE HIGHEST QUALITY OF BLUNTS. AS A CITY HAVE IT OWN THE CRAFT OF BLUNT MAKING AND PUSH A PRODUCT THAT MEETS THAT EXPECTATION. WE WORKED HAND IN HAND WITH MARSHAWN LYNCH AND HIS TEAM TO CREATE A BRAND THAT SPOKE TO THE OAKLAND AESTHETIC WHILE PUSHING PREMIUM CUES AND BUILDING AUTHENTIC CONTENT THAT RESONATED WITH AUDIENCES.
